10 Strategies to Increase Your Online Store Sales

 Currently, e-commerce is one of the best areas in which you can work on the Internet, and individuals and investors have been directed to invest in creating, launching and managing electronic stores, and even institutions specialized in the manufacture of this type of electronic projects have appeared.

 But the problem facing many entrepreneurs and workers in this field is not launching an online store, designing and equipping it, but rather the most important question is how to achieve sales and increase the sales of your online store over time?

 How to increase your online store sales

 Whether you are the owner of an existing online store or you intend to launch your store after several months, you need something that distinguishes you and helps you achieve more sales.  Here are 10 growth strategies that can increase your online store sales:

 1- Make an irresistible offer

 It is not possible to present an offer that does not resist the consumer, and makes him respond immediately to the product, only after understanding and studying the nature of the target audience well, in order to deliver the right message to him.

 The presentation should contain strong messages that reflect the great value of the product or its potential to solve problems and pain.

 2- Pay attention to the user experience

 It is important to ensure that the user experience was good, by fully analyzing his experience, and making sure that it is easy for him to enter the site, navigate it and understand its content, and how easy it is to access the site from the phone.

 Bad consumer experience not only hurts sales, but it affects the company's position in search engine results, because Google cares a lot about consumer experience.

 It is advisable to remove all unnecessary elements such as ads and other conversion paths of potential customers to buyers, and ensure that you can move from page to page quickly.

 3- Focus on value

 Most people don't buy the product the first time, it takes a long time between 90 days and 18 months after inquiring about the product for the consumer to make a purchase decision.

 Therefore, it is advisable to be present when the consumer is ready to buy, by providing the value of the product first, and building a good relationship, if the customer receives even simple assistance, he will remember it later.

 It is not important to fill the site page with information about the product, but it is important that this information is deep and shows the value of the product.

 4- Send an email periodically to subscribers

 Constant communication with subscribers is one of the best ways to increase sales, because it reminds them of the product permanently, and encourages them to make a purchase decision, while not communicating with them may lead to them forgetting the company and what it offers.

 Communication with subscribers can be enhanced by sending email on a daily, weekly or monthly basis. It is important that the messages are not focused only on the sales process, but should contain stories and information that benefit subscribers.

 5- Focus on improving conversion rates of visitors to potential customers

 The business owner should ask themselves if their website is ideal for converting visitors into customers.

 If the answer is not yes, you can use a service like “Google Analytics”, which is a service that produces detailed statistics about the number of visits, and measures conversions and sales.

 The sales funnel can also be created through software such as ClickFunnels.

 It is important to understand terms in this area such as CPC and CPA.

 6- Make messages more personalized

 The more messages sent through different means of communication are divided according to the target audience in each medium, the more personalized the messages will become and the faster they can reach a specific audience.

 7- Re-communicating with site visitors

 Because most people will not buy from the first time they visit the site, there is a need for re-marketing and targeting them especially during the first 7 to 14 days of their visit to the site.

 A campaign targeting repeat marketing and interaction with people who have previously visited the site can be launched through the use of “Facebook Pixels” or “Google Pixels”, which are services that monitor site visitors in order to attract them back.

 8- Retain customers for life

 Most entrepreneurs focus on the selling process without caring about future transactions that enhance the potential to retain customers for life.

 Therefore, after-sales services should be provided to the consumer, and communication with him should be maintained, and this will contribute to increasing the sales of your online store.

 9- Improve website speed

 Site speed is a critical factor in improving sales. According to Google, most sites lose half of their visitors before loading their page.

 If visitors to the site find it difficult to access it quickly, they will not complete the process.

 For this reason, Google and Facebook have introduced two projects to speed up mobile pages, “Accelerate Mobile Pages” and “Facebook Instant Articles,” respectively.

 10- Accuracy of product descriptions

 The most famous illusion of traditional shoppers is that the pieces and items may not look as they are in the picture, this type of people likes to touch the goods and turn them with their hands before buying.  If he does not find a quick response, it will leave a bad impression on him, and a quick response means an additional cost to the store owner.  Keep all this short and make the description of the products in your store clear enough.. and always add the option to return and exchange.